Fast River

Participation: 100%

Fast River is a digital media and AdTech company with deep market expertise and long-standing relationships across advertisers, agencies, publishers and technology partners. It plays a central role in the MDS portfolio as a commercial engine and innovation platform within the digital advertising ecosystem.

Focus areas: AdTech, digital media, monetization, branded solutions, market development

Cabtivo

Participation: 30%

Cabtivo is a mobility media platform transforming taxis and in-car environments into connected spaces for content, advertising and passenger engagement. The company combines physical presence, digital infrastructure and location-aware communication in a highly relevant urban setting.

Focus areas: Mobility media, DOOH, in-car engagement, smart urban advertising

KeirinLabs

Participation: 55%

KeirinLabs is an innovation-driven media and advertising venture focused on performance advertising, immersive environments and future-facing commercial opportunities. The company explores how brands can connect with audiences through measurable digital performance and emerging ecosystems, including the metaverse.

Focus areas: Performance Advertising, Metaverse, digital media innovation, interactive brand experiences

Storefront Media

The in-store media network · Participation: 50% (under development)

Storefront Media is a joint venture focused on unlocking the fast-growing retail media opportunity across physical and digital commerce environments. The company is being built to create value for retailers and brands through smarter in-store, on-site and omnichannel media solutions.

Focus areas: Retail media, commerce media, shopper engagement, monetization infrastructure

Fast River Albania

Participation: 50% (under development)

Fast River Albania represents a regional expansion initiative extending MDS Holdings’ footprint into new markets through local strategic participation and market-specific growth models.

Focus areas: Regional expansion, AdTech, local market development

Spoken AI

Voice, made human · Participation: 50% (under development)

Spoken AI is a next-generation voice technology venture being developed in partnership with Massapro AI in Tel Aviv. The company will focus on AI-powered voice solutions, synthetic voice applications and scalable communication tools for the evolving digital economy.

Focus areas: Voice AI, synthetic voice, audio innovation, communication technology

RoomStream

Hospitality entertainment, redefined · Participation: 50% (under development)

RoomStream is a hospitality-focused CTV and in-room entertainment venture designed to bring a new generation of content and monetization to the hotel environment. The platform combines direct and programmatic advertising capabilities with access to a broad content ecosystem that includes free and premium entertainment, major studio content, live sports, interactive services and global channel offerings.

Its commercial model is built to make adoption easy for hotels through low per-room monthly pricing, while creating additional revenue opportunities through advertising and pay-as-you-watch premium services. MDS Holdings will establish the operating entity that introduces the platform to hotels and leads the monetization of the advertising inventory.

Focus areas: Hospitality CTV, hotel entertainment, direct and programmatic advertising, premium content monetization, in-room media infrastructure